{"id":41727,"date":"2014-12-10T16:56:50","date_gmt":"2014-12-10T21:56:50","guid":{"rendered":"http:\/\/lemasney.com\/consulting\/?p=41727"},"modified":"2020-07-20T13:27:54","modified_gmt":"2020-07-20T17:27:54","slug":"we-are-nothing-but-chemicals","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2014\/12\/10\/we-are-nothing-but-chemicals\/","title":{"rendered":"We are nothing but chemicals"},"content":{"rendered":"\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/12\/we-are-nothing-but-chemicals.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"400\" data-attachment-id=\"41728\" data-permalink=\"https:\/\/lemasney.com\/consulting\/2014\/12\/10\/we-are-nothing-but-chemicals\/we-are-nothing-but-chemicals\/\" data-orig-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/12\/we-are-nothing-but-chemicals.png?fit=900%2C400&amp;ssl=1\" data-orig-size=\"900,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"We are nothing but chemicals, cc-by lemasney\" data-image-description=\"&lt;p&gt;We are nothing but chemicals, cc-by lemasney&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;We are nothing but chemicals, cc-by lemasney&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/12\/we-are-nothing-but-chemicals.png?fit=900%2C400&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/12\/we-are-nothing-but-chemicals.png?resize=900%2C400&#038;ssl=1\" alt=\"we are nothing but chemicals by lemasney\" class=\"wp-image-41728\" srcset=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/12\/we-are-nothing-but-chemicals.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/12\/we-are-nothing-but-chemicals.png?resize=500%2C222&amp;ssl=1 500w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><figcaption>We are nothing but chemicals<\/figcaption><\/figure>\n\n\n\n<p>We are nothing but chemicals by lemasney<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8216;Almost 99% of the mass of the human body is made up of six elements: oxygen, carbon, hydrogen, nitrogen, calcium, and phosphorus. Only about 0.85% is composed of another five elements: potassium, sulfur, sodium, chlorine, and magnesium. All 11 are necessary for life. The remaining elements are trace elements, of which more than a dozen are thought on the basis of good evidence to be necessary for life.[1] All of the mass of the trace elements put together (less than 10 grams for a human body) do not add up to the body mass of magnesium, the least common of the 11 non-trace elements.&#8217; <\/p><cite>from &#8220;Composition of the human body &#8211; Wikipedia&#8221; at https:\/\/en.wikipedia.org\/wiki\/Composition_of_the_human_body#:~:text=Almost%2099%25%20of%20the%20mass,sodium%2C%20chlorine%2C%20and%20magnesium. curated by lemasney creative. Feel free to share.<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>We are nothing but chemicals<\/p>\n","protected":false},"author":1,"featured_media":41728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,7,18,3659,1128,4110,3653,3654,21],"tags":[363],"class_list":{"0":"post-41727","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"category-consulting","9":"category-cv","10":"category-design-principles","11":"category-illustration","12":"category-inkscape-portfolio","13":"category-insights","14":"category-portfolio","15":"category-professional-activities","16":"tag-graphic-design","17":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/12\/we-are-nothing-but-chemicals.png?fit=900%2C400&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-aR1","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":5840,"url":"https:\/\/lemasney.com\/consulting\/2010\/12\/21\/360-of-365-is-an-explainer-for-e-cigarettes-inkscape-poster\/","url_meta":{"origin":41727,"position":0},"title":"360 of 365 is an explainer for e-cigarettes #Inkscape #poster","author":"lemsy","date":"2010-12-21","format":false,"excerpt":"\u00a0 \u00a0 As a former smoker, and a sometime cigar smoker, I have to say that I love this development. Considering the thousands of chemicals, many of which are known carcinogens, in cigarettes and other tobacco products, the reduction to 3 or 4 harmless ingredients with the optional addition of\u2026","rel":"","context":"In &quot;portfolio&quot;","block_context":{"text":"portfolio","link":"https:\/\/lemasney.com\/consulting\/category\/portfolio\/"},"img":{"alt_text":"e-cigarettes","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2010\/12\/20101221ecigarettes.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6251,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/08\/design-principle-area-alignment\/","url_meta":{"origin":41727,"position":1},"title":"The design principle of area alignment","author":"lemsy","date":"2014-01-08","format":false,"excerpt":"The design principle of area alignment says that when you have a series of objects to be aligned that do not have regular shapes, that it is more aesthetically pleasing to centrally align them according to their area and weight than by central alignment of the bounding boxes.","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"8 of 365 - Area alignment design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/8-of-365-Area-alignment-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/8-of-365-Area-alignment-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/8-of-365-Area-alignment-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/8-of-365-Area-alignment-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7433,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/15\/46-365-factor-safety-design-principle-belt-suspenders\/","url_meta":{"origin":41727,"position":2},"title":"46 of 365: Factor of Safety design principle (Belt and Suspenders)","author":"lemsy","date":"2014-02-15","format":false,"excerpt":"Factor of safety is about preparing for unknown flaws in a design, even though the issue may never arise. In the interest of preventing system failure, a designer can make more safety elements than are necessary. In general, it is the act of adding more elements than are strictly necessary\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"46 of 365 - factor of safety design principle (belt and suspenders) by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/46-of-365-factor-of-safety-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/46-of-365-factor-of-safety-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/46-of-365-factor-of-safety-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/46-of-365-factor-of-safety-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6922,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/30\/defensible-space-design-principle\/","url_meta":{"origin":41727,"position":3},"title":"29 of 365: Defensible Space design principle","author":"lemsy","date":"2014-01-30","format":false,"excerpt":"Defensible space is a theory about the way that spaces (often collective residences) are arranged considering the environmental variables like Territoriality, Surveillance, and Symbolic Barriers. It is generally applied to environments for reducing crimes. Territoriality is marking a space as an owned and maintained space, such as sign on a\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"29 of 365 - Defensible space design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/29-of-365-Defensible-space-design-principle.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/29-of-365-Defensible-space-design-principle.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/29-of-365-Defensible-space-design-principle.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/29-of-365-Defensible-space-design-principle.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":200,"url":"https:\/\/lemasney.com\/consulting\/2013\/03\/25\/on-brand-versus-logo-five-essential-questions-to-determine-your-brand\/","url_meta":{"origin":41727,"position":4},"title":"On brand versus logo: Five easy questions to determine your brand","author":"lemsy","date":"2013-03-25","format":false,"excerpt":"Often when I first work with a new client, especially in a design consult, I have no idea what or who they are, organizationally speaking. The thing that often surprises me though, is that they don't either. We might know their industry (e.g. education), their product (e.g. books), and their\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"brand is not a logo by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/03\/brand-is-not-a-logo.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/03\/brand-is-not-a-logo.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/03\/brand-is-not-a-logo.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/03\/brand-is-not-a-logo.png?resize=700%2C400 2x"},"classes":[]},{"id":531,"url":"https:\/\/lemasney.com\/consulting\/2013\/04\/08\/5-key-elements-to-consider-in-your-visual-design\/","url_meta":{"origin":41727,"position":5},"title":"5 key elements to consider in your visual design.","author":"lemsy","date":"2013-04-08","format":false,"excerpt":"I thought I'd share the things I think about when approaching a new design. Over the last 10 years or so, I've developed a way to think about design when faced with a blank digital canvas, and it's helped me to develop solutions every time. There are many principles of\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"English: A comparison between the fonts Helvet...","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/04\/225px-Helvarial.svg_2.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/41727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/comments?post=41727"}],"version-history":[{"count":2,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/41727\/revisions"}],"predecessor-version":[{"id":47546,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/41727\/revisions\/47546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media\/41728"}],"wp:attachment":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media?parent=41727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/categories?post=41727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/tags?post=41727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}