{"id":267,"date":"2010-02-19T10:58:21","date_gmt":"2010-02-19T15:58:21","guid":{"rendered":"http:\/\/365sketches.wordpress.com\/?p=267"},"modified":"2020-07-11T16:26:13","modified_gmt":"2020-07-11T20:26:13","slug":"60-of-365-is-an-updated-mantra-for-our-age-in-inkscape-gservo","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2010\/02\/19\/60-of-365-is-an-updated-mantra-for-our-age-in-inkscape-gservo\/","title":{"rendered":"Google before you Tweet is the new Think before you speak – LeMasney Consulting"},"content":{"rendered":"
\"Google<\/a>

Google before you Tweet is the new Think before you speak – LeMasney Consulting<\/p><\/div>\n

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Okay. Where to begin? I got the saying from my good friend @gservo on his tumblog at https:\/\/gservo.tumblr.com\/#_=_ where he pointed to the original (at least as far as I’m concerned)<\/span> a repost by artpixie at http:\/\/artpixie.tumblr.com\/post\/395862226\/design-is-mine-isnt-it-lovely<\/a> which was likely found originally at in the glorious\u00a0 letterpress form by Joe Newton. I thought it was lovely, indeed, but I wanted to make my own take on it. I’m counting this as a 365 Request from @gservo even though I’m fairly sure he has no idea that he was involved yet.<\/p>\n

So, I typed out each of the words as separate objects in Inkscape, only keeping the fragment “is the new” together, so that I’d have plenty of placement flexibility. I then began to do separate treatments for each piece, trying to evoke some emotion and connotations with color, feel, and size. So, for instance, I treated Google as though I were creating a refreshed logo, adding a web 2.0 candy coating. I gave Tweet a twitter blue glow. I lifted the words off the page with shadows (dark dupes with some blur and distance) and invoked age and a bit of sadness with 70’s colors in the words “think” and “speak”. “before you” in the second phrase got muted, contrary colors. To give the whole design a bit of drama, I added a yellow tinge at the corners with a center gradient.<\/p>\n

If I was successful, you get a bit of irony, humor, and perhaps sadness. I wanted the first phrase to almost seem superficial and short lived. I wanted the second phrase to have some direness to it, to seem like an old idea that’s really not.<\/p>\n

I also just fell in love with the idea that this statement evokes: that we are changing in the way that we process, store, and deliver intelligence. I heard a recent interview on NPR’s Fresh Air with Terry Gross<\/a> on the idea that we are moving towards a time where intelligence is defined not so much by what we can hold in our heads and spit out when called upon to do so, but rather how quickly we can filter and manipulate the google-store of data, the invisible web<\/a>, and the shallow web (which is how I refer to fleeting social media and data). How we use and interpret metadata, semantic supporting information, and tags will likely become more important than whether we can recall the capitals of all 50 states.<\/p>\n

Google before you tweet (and think before you speak).<\/p>\n

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