{"id":132,"date":"2013-03-22T11:11:53","date_gmt":"2013-03-22T16:11:53","guid":{"rendered":"http:\/\/lemasney.com\/consulting\/?p=132"},"modified":"2025-11-14T22:36:40","modified_gmt":"2025-11-15T03:36:40","slug":"on-teaching-leaders-about-organizational-communication","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2013\/03\/22\/on-teaching-leaders-about-organizational-communication\/","title":{"rendered":"On teaching leaders about organizational communication"},"content":{"rendered":"<div style=\"width: 246px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.flickr.com\/photos\/30654084@N00\/6051333641\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"zemanta-img-inserted zemanta-img-configured\" title=\"20110816\" alt=\"20110816\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/03\/6051333641_8019907382_m.jpg?resize=236%2C145&#038;ssl=1\" width=\"236\" height=\"145\" \/><\/a><p class=\"wp-caption-text\">Apple by John LeMasney via 365sketches.org<\/p><\/div>\n<p>I have spent most of my career as an instructional technologist. When I accepted my first job at a university in this role, I was not entirely certain of what instructional technology was, but I was able to answer all the important questions.<\/p>\n<p>In short, Instructional Design is the important work of integrating technology in a teaching and learning environment, and all that goes with that process: research, troubleshooting, experimentation, problem-solving, system administration, programming, design, and being creative. It is, without a doubt, the best job in the world for someone who loves this list of job attributes.<\/p>\n<p>As it turned out, I was perfectly suited for instructional technology, also often called academic technology, educational technology, or instructional technology &amp; design, because I am a versatilist (I know a little\u00a0bit about a lot of things in my expertise), media producer, technologist, and teacher, and am passionate about these attributes.<\/p>\n<h2>From supporting teachers to teaching<\/h2>\n<p>In the last few years, I have been fortunate enough to experience the faculty side of this process as a professor in the graduate program I graduated from, the MA in <a class=\"zem_slink\" title=\"Leadership studies\" href=\"https:\/\/en.wikipedia.org\/wiki\/Leadership_studies\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">Organizational Leadership<\/a> at <a class=\"zem_slink\" title=\"Rider University\" href=\"http:\/\/maps.google.com\/maps?ll=40.28,-74.738&amp;spn=0.01,0.01&amp;q=40.28,-74.738 (Rider%20University)&amp;t=h\" target=\"_blank\" rel=\"geolocation noopener noreferrer\">Rider University<\/a>. I teach students in this program about change management, communication, media creation, media transliteracy, convergence, and effective use of social media. I was recently invited back to teach my third class in the program, and have been working on the syllabus. I like to think of success in course development as making a class that I would be very excited to take. I have done at least that here. I&#8217;m sharing the core topics from the course below, and if you have any thoughts about the lineup, feel free to share in the comments!<\/p>\n<h2 dir=\"ltr\">Weekly topics:<\/h2>\n<ul>\n<li>Getting started. Introduction to the class, <a class=\"zem_slink\" title=\"WordPress\" href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">WordPress<\/a> account setup, and first posts.<\/li>\n<li>WordPress best practices | WordPress Getting started codex | WordPress demo<\/li>\n<li>Personal and Organizational Branding | <a class=\"zem_slink\" title=\"Seth Godin\" href=\"https:\/\/www.sethgodin.com\/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Seth Godin<\/a> lit review | Facebook Demo<\/li>\n<li>Convergence, mobile technologies, and platforms | <a class=\"zem_slink\" title=\"Project Glass\" href=\"https:\/\/en.wikipedia.org\/wiki\/Project_Glass\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">Google Glass<\/a> lit review | Google Plus App demo<\/li>\n<li>Creating, gathering, and sharing visuals | 3 tutorials for Inkscape | Inkscape demo<\/li>\n<li>Effective Social Media presence for leaders | case studies for Facebook, Twitter, Pinterest<\/li>\n<li>Virality, ethics, and balance | Kony 2012 | Basic concepts of headlines\/Case study for American Apparel marketing methods<\/li>\n<li>Basic web creation literacy and development | Codecademy assignment | Codecademy assignment review and discussion on practical use of code as literacy<\/li>\n<li>Staying aware of trends, ideas, news, and contacts with social media platforms |social media dashboard lit review | Hootsuite demo<\/li>\n<li>Legal issues for individuals, organizations, and society regarding new media | articles on firings, etc, Organizational \u00a0Social Media policy | best practices document from Princeton<\/li>\n<li>Creating, gathering, and sharing audio via podcasting and other platforms | Stitcher assignments | Audacity Demo<\/li>\n<li>Communicating, embracing, and navigating change with a comprehensive organizational communication plan | case studies | Google Drive demo<\/li>\n<li>Creating, gathering, and sharing motion visuals | YouTube assignments | editing video<\/li>\n<li>Critical literacy, <a class=\"zem_slink\" title=\"Transliteracy\" href=\"https:\/\/en.wikipedia.org\/wiki\/Transliteracy\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">Transliteracy<\/a> project | presentations<\/li>\n<\/ul>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; 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margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/03\/153196057_80_803.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/03\/18\/wordpress-google-plus-libraries-and-waveforms\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress, Google Plus, Libraries and Waveforms<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/03\/19\/on-organizational-branding-for-libraries-and-other-institutions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; 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background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/usergeneratededucation.wordpress.com\/2013\/02\/25\/using-the-internet-and-social-media-to-enhance-social-emotional-learning\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/03\/147757764_80_80.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/usergeneratededucation.wordpress.com\/2013\/02\/25\/using-the-internet-and-social-media-to-enhance-social-emotional-learning\/\" target=\"_blank\" rel=\"noopener noreferrer\">Using the Internet and Social Media to Enhance Social-Emotional Learning<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/03\/pixy6.gif?w=1170&#038;ssl=1\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I have spent most of my career as an instructional technologist. When I accepted my first job at a university in this role, I was not entirely certain of what instructional technology was, but I was able to answer all the important questions. In short, Instructional Design is the important work of integrating technology in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,18,3653,31],"tags":[346,3870,700,756,923,938],"class_list":{"0":"post-132","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"category-cv","9":"category-insights","10":"category-teaching","11":"tag-google","12":"tag-john-lemasney","13":"tag-rider-university","14":"tag-social-media","15":"tag-wordpress","16":"tag-youtube","17":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/03\/pixy6.gif?fit=1%2C1&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-28","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":41172,"url":"https:\/\/lemasney.com\/consulting\/2014\/08\/17\/john-lemasney-hands-arduino\/","url_meta":{"origin":132,"position":0},"title":"John LeMasney on Hands-On Arduino","author":"lemsy","date":"2014-08-17","format":false,"excerpt":"The next Princeton PC Users Group meeting is\u00a0August\u00a026, 2014 at 7:00 pm\u00a0at the Lawrence Branch of the Mercer County Library, New Jersey. John LeMasney\u00a0on \"Hands-On Arduino\" Arduino is an electronics prototyping platform that allows you to scratch your own itch. It exemplifies the making movement, in which we are moving\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"Arduino Five Ten Egg Timer circuit - John LeMasney","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/08\/Arduino-Five-Ten-Egg-Timer.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/08\/Arduino-Five-Ten-Egg-Timer.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/08\/Arduino-Five-Ten-Egg-Timer.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/08\/Arduino-Five-Ten-Egg-Timer.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/08\/Arduino-Five-Ten-Egg-Timer.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":42101,"url":"https:\/\/lemasney.com\/consulting\/2015\/05\/21\/tonight-at-brookdale-computer-users-group-john-lemasney-on-blender\/","url_meta":{"origin":132,"position":1},"title":"Tonight at Brookdale Computer Users Group: John LeMasney on Blender","author":"lemsy","date":"2015-05-21","format":false,"excerpt":"Tonight at Brookdale Computer Users Group: John LeMasney on Blender","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"20150521 - lemasney at BCUG on Blender","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2015\/05\/20150521-lemasney-at-BCUG-on-Blender.jpg?fit=600%2C450&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2015\/05\/20150521-lemasney-at-BCUG-on-Blender.jpg?fit=600%2C450&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2015\/05\/20150521-lemasney-at-BCUG-on-Blender.jpg?fit=600%2C450&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":106,"url":"https:\/\/lemasney.com\/consulting\/2009\/06\/15\/unconference-pres4lib-2009\/","url_meta":{"origin":132,"position":2},"title":"Unconference: Pres4Lib 2009","author":"lemsy","date":"2009-06-15","format":false,"excerpt":"Designed logo, co-developed materials, helped with planning and execution. Moderated sessions on Creative Commons images and presentation structure and gave a lightning talk on using Picasa. Got second place in a Battle Decks competition.","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"Pres4Lib logo by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/orig-wordmark-and-logo.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7470,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/17\/48-365-bibliophile-custom-typography-john-lemasney-via-lemasney-com\/","url_meta":{"origin":132,"position":3},"title":"48 of 365: bibliophile custom typography by John LeMasney via lemasney.com","author":"lemsy","date":"2014-02-17","format":false,"excerpt":"Tonight, I just wanted to play a bit with a word: bibliophile. It's such a beautifully rhythmic word, and while I tend to read more screens than physical pages, I feel like I can align myself with the word. In Inkscape, I found a good hefty font in Chunk Five,\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"48 of 365 - bibliophile custom typography by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/48-of-365-bibliophile-custom-typography-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/48-of-365-bibliophile-custom-typography-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/48-of-365-bibliophile-custom-typography-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/48-of-365-bibliophile-custom-typography-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7167,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/06\/resources-staff-day-training-woodbridge-public-library\/","url_meta":{"origin":132,"position":4},"title":"Resources for Staff Day Training at Woodbridge Public Library","author":"lemsy","date":"2014-02-06","format":false,"excerpt":"Today, I'm presenting on behalf of Library Link NJ on the topics of eBook borrowing and the Basics of Graphic Design. In this session, we are going to look at using Overdrive to borrow eBooks, a very common method in libraries today. We will spend the rest of the time\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"Libraries, the original co-working space cc-by lemasney","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/05\/libraries_coworking-375x300.png?fit=375%2C300&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":48787,"url":"https:\/\/lemasney.com\/consulting\/2025\/11\/21\/dftnd-saving-exporting-and-importing-in-inkscape\/","url_meta":{"origin":132,"position":5},"title":"DFTND: Saving, exporting and importing in Inkscape","author":"lemsy","date":"2025-11-21","format":false,"excerpt":"This week in Design for the Non-Designer, we return to some key basics in Inkscape. We will explore why, when, and how to save files. We will also cover how to export or import files. 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