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42 of 365: $35 is the new $19.99 - price point design principle - lemsy
I've noticed a trend that reminds me of my younger years. I remember watching commercial after commercial for products offered at the magic price point of $19.99. But recently, there seems to be another magic price, one that no one would blink at. $35.00 is the new $19.95, it seems, and I have some examples to show what I mean. I gave a presentation at Cherry Hill Public Library recently where I talked about these, and so they were fresh in my mind. I included the presentation below.
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